Influencer Media Kit Template & Brand Sponsorship Rate Card

This influencer media kit template and brand sponsorship rate card helps you price sponsorships from your own numbers, quote usage rights and exclusivity, disclose clearly and keep track of every payment.

Who it's for: Creators on Instagram, TikTok, YouTube or newsletters who are starting to get (or pitch) brand deals and want a rate card, clear quotes and contracts, proper disclosures and a way to track payments.

The problem it solves: Brand deal prices are often guesses that ignore the creator's time, usage rights and exclusivity, and what's left after commission, fees and taxes. This kit prices every deliverable as the highest of a views-based price, a time-based price and your minimum, builds quotes with add-ons and a deposit, shows your take-home and effective hourly rate, and tracks contracts, disclosures and payments.

What's inside

• Brand Deal Workbook (EXAMPLE + BLANK, .xlsx)
• Brand Deal Playbook (PDF)
• Sponsorship Agreement template and Media Kit template (DOCX + PDF)
• Contract Review Checklist, FTC Disclosure Guide, Campaign Brief and Deliverables Checklist (DOCX + PDF)
• AI Prompt Pack: 25 prompts (PDF + TXT)
• Start Here guide and license

How it works

1. Enter your platforms' followers, views and engagements on My Audience (from your own analytics).
2. Set your hourly rate, minimum and a CPM per deliverable on Rate Card.
3. Build each quote on Deal Quote; check take-home and the effective hourly rate.
4. Review the contract with the checklist; adapt the agreement template with an attorney.
5. Track every deal, disclosure and payment on Deal Tracker.

Good to know

• Every number in the EXAMPLE file belongs to a made-up business; it isn't a market rate or a recommendation.
• Templates aren't legal advice; tax lines are placeholders. Have your own professionals review them.
• The tools help you run your business; they don't guarantee income or results.
• Excel .xlsx workbook, no macros; formulas tested in LibreOffice (Google Sheets and Excel open-tests pending).
• Instagram, TikTok and YouTube are trademarks of their owners. This kit isn't affiliated with, sponsored by or endorsed by them.
• The FTC Disclosure Guide is a plain-language summary of FTC guidance, not legal advice. Check the FTC's current pages and each platform's rules.
• If the creator is under 18, a parent or guardian usually has to sign contracts, and some states, including Illinois and California, have rules about minors' earnings from online content. Ask an attorney.

Need a website? Bought any kit from the Archive? You get a $39 credit toward any website package from The Collective if you request it within 60 days of your purchase (one credit per website project). The credit applies only to website services, not to kits or other products. To request it, email ryanviabusiness@gmail.com with your order number.

Refunds: All sales are final. This kit is an instant digital download, so we don't offer refunds once your order is placed. If a file is broken, missing or not as described, email ryanviabusiness@gmail.com with your order number and we'll send you a working replacement file; if we can't provide a working file that matches this description, we'll refund your order. If you bought the same kit twice by mistake, email us within 14 days of the second order and we'll refund the duplicate order. Nothing in this policy limits any rights you have under law that can't be waived.

License: one business; no resale, redistribution or sharing.

Cover images are illustrations created with AI. The people shown are fictional, not customers.