{"product_id":"shop-launch-checklist-marketing-calendar-for-etsy-sellers","title":"Shop Launch Checklist \u0026 90-Day Marketing Calendar for Etsy Sellers","description":"\u003cp\u003eThis shop launch checklist and 90-day marketing calendar for Etsy sellers helps you plan the weeks before launch, keep posting for the first 90 days, and see whether your ads pay for themselves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Makers and small online sellers who are opening or relaunching a shop, post on a few social channels, maybe run small ads, and want one dated plan instead of scattered notes. It's platform-neutral: the checklist and calendar work for an Etsy shop, your own website or another marketplace.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe problem it solves:\u003c\/strong\u003e Without a dated plan, launch tasks slip, posting fades after launch week, and ad spend can cost more than it brings in. This workbook dates every task and post from your launch date with DONE, OVERDUE, MISSED and THIS WEEK status, and turns weekly ad results into cost per order, return on ad spend and profit after ads against a break-even set by your own margin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLaunch \u0026amp; Marketing Workbook (EXAMPLE + BLANK, .xlsx)\u003c\/li\u003e\n\u003cli\u003eShop Launch Playbook (PDF)\u003c\/li\u003e\n\u003cli\u003eLaunch Email Templates (DOCX + PDF)\u003c\/li\u003e\n\u003cli\u003eListing Photo Shot List and Product Listing Worksheet (DOCX + PDF)\u003c\/li\u003e\n\u003cli\u003eContent Ideas Bank and Weekly Marketing Routine (DOCX + PDF)\u003c\/li\u003e\n\u003cli\u003eAI Prompt Pack: 25 prompts (PDF + TXT)\u003c\/li\u003e\n\u003cli\u003eStart Here guide and license\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eOn Settings, enter your launch date and your margin after product cost, fees and shipping.\u003c\/li\u003e\n\u003cli\u003eAdapt the Launch Checklist; due dates count from launch day.\u003c\/li\u003e\n\u003cli\u003ePlan posts and emails on the Content Calendar by days from launch.\u003c\/li\u003e\n\u003cli\u003eEach week, enter ad results from your platform on the Ad Tracker.\u003c\/li\u003e\n\u003cli\u003eFollow the Weekly Marketing Routine and check the Dashboard.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEvery number in the EXAMPLE file belongs to a made-up business; it isn't a market rate or a recommendation.\u003c\/li\u003e\n\u003cli\u003eTemplates aren't legal advice; tax lines are placeholders. Have your own professionals review them.\u003c\/li\u003e\n\u003cli\u003eThe tools help you run your business; they don't guarantee income or results.\u003c\/li\u003e\n\u003cli\u003eExcel .xlsx workbook, no macros; formulas tested in LibreOffice (Google Sheets and Excel open-tests pending).\u003c\/li\u003e\n\u003cli\u003eTexting or emailing customers: message only people who gave you their number or email, honor every STOP or unsubscribe request right away, and get a customer's written consent before sending marketing texts with an automated tool. Marketing emails need your postal address and an unsubscribe option (CAN-SPAM). Some states, including Virginia, add rules such as allowed texting hours. This isn't legal advice.\u003c\/li\u003e\n\u003cli\u003eNo fake reviews, invented urgency or made-up stats. Customer photos and quotes only with permission, and paid or gifted partners must disclose the relationship.\u003c\/li\u003e\n\u003cli\u003eSelling children's products, cosmetics, candles or food? Product-safety and labeling rules may apply. This kit doesn't cover them.\u003c\/li\u003e\n\u003cli\u003eEtsy, Instagram, TikTok, Facebook and Pinterest are trademarks of their owners. This kit isn't affiliated with, sponsored by or endorsed by them.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNeed a website?\u003c\/strong\u003e Bought any kit from the Archive? You get a $39 credit toward any website package from The Collective if you request it within 60 days of your purchase (one credit per website project). The credit applies only to website services, not to kits or other products. To request it, email ryanviabusiness@gmail.com with your order number.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefunds:\u003c\/strong\u003e All sales are final. This kit is an instant digital download, so we don't offer refunds once your order is placed. If a file is broken, missing or not as described, email ryanviabusiness@gmail.com with your order number and we'll send you a working replacement file; if we can't provide a working file that matches this description, we'll refund your order. If you bought the same kit twice by mistake, email us within 14 days of the second order and we'll refund the duplicate order. Nothing in this policy limits any rights you have under law that can't be waived.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLicense:\u003c\/strong\u003e one business; no resale, redistribution or sharing.\u003c\/p\u003e\n\u003cp\u003eCover images are illustrations created with AI. The people shown are fictional, not customers.\u003c\/p\u003e","brand":"The Collective's Digital Archive","offers":[{"title":"Default Title","offer_id":67662184644786,"sku":"DPF-013","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/6282\/5138\/files\/DPF-013-cover-people-1600x1200.png?v=1791554444","url":"https:\/\/shop.the-ai-collective.com\/products\/shop-launch-checklist-marketing-calendar-for-etsy-sellers","provider":"The Collectives Digital Archive","version":"1.0","type":"link"}